Let's build content that converts.
Hi, I’m Alissa. As a digital marketer and content strategist, I’ve spent 10+ years using content to foster connections between people, brands, and products.
I know that a great marketing strategy builds brand recognition, trust, and demand by getting content in front of the right people at the right time—empowering them to make informed decisions and realize the true potential of a partnership.
I’m a natural creative and communicator who enjoys working cross-functionally to understand business needs and create content that drives marketing success. I find joy in building relationships with the people I work with and I excel at managing and delivering projects.
Brands I've Worked On
Samples of My Work
Writing
View blog posts and website bios I’ve written for a variety of audiences.
Static & Interactive Content
View graphics, interactive infographics, eBooks, and web pages I’ve written and designed.
My Related Experience
Worked cross-functionally with key stakeholders and executives to develop a content marketing strategy that increased brand awareness, drove engagement, and generated leads
Authored and designed blog posts, eBooks, interactive infographics, videos, and paid social media graphics (garnered 600+ leads & 6 signed contracts from our annual Total Talent Guide in 2023)
Served as the owner of 5 company websites—responsible for implementing website content and design updates, redirects, and migrations that optimized traffic and increased conversions (partnered with agency to implement SEO improvements that resulted in a 1,000+% impression increase & 200+% website session increase YOY from organic search)
Played a pivotal role in the company rebrand from The Execu|Search Group to Tandym Group in June 2022 (co-led the effort with Tandym’s CMO, together aligning on and implementing the new company name and branding)
Served as the sole marketer for StoneShot across the US and UK, reporting directly to the company founder and CEO
Managed StoneShot’s online presence across social media and various other channels
Produced, and edited content for the company blog and website, including whitepapers and landing pages
Built and managed partnerships with outside agencies and vendors
Wrote, launched, and reported on email campaigns sent to clients and prospects
Worked directly with design, development, and account teams to project manage and execute various marketing initiatives
Planned and organized our company presence at industry-related events, while staying on-brand and within budget
Managed Canon’s partnerships with ‘Box,’ and startup company, ‘mxHero’
Worked cross-functionally to bring new enterprise products to market
Wrote copy for various marketing and communications pieces, including press releases, sell sheets, Canon reseller memos, and the monthly Canon dealer-facing newsletter
Supported the direct sales channel and field sales teams with product positioning, and dealership visits and trainings
Created sales training courses, marketing collateral, and promotional programs for product offerings
Developed trade show sponsorship strategies and messaging, and attended to represent the Canon brand
Served as co-editor of the agency blog, editing and writing various posts to promote agency work
Managed design and copy updates to the 360i website
Generated content across corporate social media platforms, including Facebook, LinkedIn, Instagram and Twitter
Assisted in managing internal and external corporate agency events, including the annual client summit (300+ attendees) and internal team offsite
Project managed various corporate marketing initiatives, including multi-purpose internal design and development projects
Worked closely with accounting to monitor the marketing budget and team expenses